In the last of a three-part GlobalAtlanta video series, Jagdish Sheth, professor of marketing at Emory University, discusses the future of entrepreneurship in Atlanta.

While the city has not attracted venture capital investments like Boston, New York and Silicon Valley, Calif., Dr. Sheth believes that research and development projects generated by local corporations and universities will attract investors to Atlanta.

He predicts that the fields of biosciences, digitized media, healthcare and real estate development will be particularly innovative in Atlanta, helping to generate commercial activity here.

Finally, the recent acquisitions of Scientific-Atlanta Inc. by San Jose, Calif.-based Cisco Systems Inc. and BellSouth Corp. by AT&T Inc. of San Antonio, Texas, will bring investment to Atlanta instead of California or elsewhere, Dr. Sheth says.

To view the three-part video series with Dr. Sheth, visit GlobalAtlanta’s video archives at video.globalatlanta.com.

Source: Nema Etheridge for GlobalAtlanta

Jagdish Sheth, professor of marketing at Emory Univeristy’s Goizueta Business School, foresees growing cross-investment between the Southeast U.S. and China and India.

In the second of a three-part video-series with GlobalAtlanta, Dr. Sheth addresses the state’s changing relationship with Asia.

He says that Georgians will look to China and India to set up banking and retail operations.  Meanwhile, according to Dr. Sheth, an increasing number of businesspeople from Asia will look for investment opportunities in the Southeast.

Dr. Sheth urges business and government representatives to do more to promote Atlanta and Georgia internationally.

In the third video segment, he will address Atlanta’s role as a center for global trade.

Source: Nema Etheridge for GlobalAtlanta

The world will be divided into three regional trading blocs by 2020, according to Jagdish Sheth in his recently published book, “Tectonic Shift.”

In a video interview with GlobalAtlanta, Dr. Sheth, the Charles H. Kellstadt professor of marketing at Emory University’s Goizueta Business School, discusses his new book, which he co-authored with Rajendra S. Sisodia, a marketing professor at Boston’s Bentley College.

Existing free trade agreements in Asia, Europe and North America will be the starting points for larger regionalized free trade areas throughout the world, Dr. Sheth says in the interview. 

He also says that a Free Trade Area of the Americas will eventually be implemented, although negotiations have been stymied by agricultural subsidy and intellectual property disputes and the election of left-leaning leaders in many Latin American countries.

In the first of a three-part GlobalAtlanta video series, Dr. Sheth discusses his book, the regionalization of world trade and sets the stage for his views about Georgia’s role in the international economy.

Source: Nema Etheridge for GlobalAtlanta